Over the past several months, the vaping world has been attacked by both our media and our government. Allegations about vaping companies have been strong and bold, suggesting that vaping companies are targeting youth in an attempt to get them hooked on nicotine at an early age. The media and our government have been suggesting that the reason e-liquids and vaping products contain flavours such as strawberry, bubblegum, chocolate, and the like is to intentionally attract young people to vaping.